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How the exchange works,
answered end to end.
Everything below is how ViberDen behaves today. If your question is not here, write to us. A person reads every message.
How the exchange works
One loop: you show other members' ads, and the credits that earns buy visitors for your own project.
What is ViberDen, in one sentence?
A traffic exchange. You put an ad unit on a site you own, and every impression and click you deliver earns credits. You spend those credits on ads of your own, which run on every other member's site.
Where does the traffic actually come from?
From people browsing members' websites. Every credit in circulation was earned by somebody showing an ad to a real visitor. There is no other way for one to enter the system, which is what keeps the traffic real.
Do I have to publish ads to advertise?
No. Publishing is how most members get their credits, and it costs nothing but a slot on a page. If you would rather not run ads, or you want reach faster than you can earn it, you can buy credits instead.
What does it cost to join?
Nothing. An account is free, publishing is free, and there is no minimum spend anywhere on the platform. The only thing you can pay for is credits, and only if you want more than you earned.
Credits
The unit the exchange counts in. A platform feature, not money. The terms are exact about it.
What is one credit worth?
One click costs the advertiser one credit and pays the publisher one credit. The two sides are equal on purpose: this is a trade of traffic, not a market with a spread taken out of the middle.
Are there different kinds of credit?
Three, and the difference only matters for expiry and refunds.
- Purchased: bought with money. They do not expire, and they are the only ones a refund can touch.
- Earned: paid to you for the traffic your sites delivered. Yours to spend, never refundable for money, because no money was paid for them.
- Bonus: the ones we give away, such as the signup bonus and referral rewards. They expire 90 days after they are granted.
Which ones get spent first?
Purchased first, then earned, then bonus. The order is fixed, which is what makes the refund policy's arithmetic predictable, but it also means spending eats into the refundable balance before it touches anything else.
Can I cash credits out, or send them to someone?
No to both. Credits have no monetary value, cannot be transferred, sold, or assigned, and there is no cash-out. They buy impressions and clicks on the exchange and nothing else.
Why is part of my balance not spendable yet?
Credits earned from clicks are held briefly while the traffic behind them is checked, then released to your spendable balance. Your credits page shows the held amount separately from the spendable one, so you can always see which is which.
Sites and zones
A site is a domain you have proven you control. A zone is one ad slot on it.
How do I prove I own a domain?
Two ways, and you pick whichever you can reach. Publish a
viberden-verify TXT record on the domain, or put a
viberden-verify meta tag in the site's HTML head. The DNS
record needs access to the zone file; the meta tag only needs a deploy.
Does the proof have to stay there?
Yes. We re-check it periodically, so leave the record or the tag in place. A site whose proof disappears stops earning until it is proven again. The check exists so nobody can add a domain they do not run.
What sizes are there, and how do I install one?
Five standard banner sizes and a text unit. Create a zone, pick the format that fits your layout, and paste the one script tag it gives you where the ad should appear. Ads start filling the slot straight away.
Can I stop a particular advertiser appearing on my site?
Yes. You can block individual advertisers from your own inventory, and the block applies to every zone you run. Approving an ad for the exchange is never a decision about whether it belongs on your pages.
What is not allowed on a publishing site?
Altering, hiding, stacking, or auto-clicking the ad units, and placing them on pages carrying illegal material or malware. Earnings from that traffic are forfeited and the account can be suspended. The terms set it out in full.
Ads and review
Everything that runs on somebody else's page is looked at before it gets there.
How long does review take?
Ads are reviewed before they serve, and we work through the queue every working day. The ad's status is on its own page in the app the whole time, whether pending, approved, or rejected with the reason, so you can see where it stands without waiting to be told.
Why was my ad rejected?
The most common reason is that the destination does not match what the creative claims. The decision tells you which rule it was. Fix it and resubmit. A rejection costs no credits and does not count against the account.
Can you promise me a number of visitors?
No, and nobody honest can. What you get depends on how much inventory the exchange is running that week and how your creative performs against it. We guarantee no volume, placement, conversion rate, or result.
What happens to traffic you decide is fake?
The credits it earned are forfeited rather than released, and the account behind it can be suspended. Self-clicking, automated traffic, hidden or incentivised placements and datacentre traffic dressed up as visitors are all covered. If you think a decision was wrong, write to us and we will look again.
Billing and refunds
Buying credits is optional. When you do, these are the rules. The refund policy is the full version.
How do I pay, and do you see my card?
Through our payment provider, who handles the transaction and holds the card details. They never reach us. Prices are shown before you confirm, and tax is added where it applies.
What is the difference between a pack and a subscription?
A pack is paid once and the credits are yours until you spend them. A subscription bills monthly and tops your balance up on its own, at a better rate per euro. Cancel a subscription whenever you like; the credits you were already given stay. Both are priced here.
Can I get my money back?
Your first purchase can be refunded within 14 days, for the part of it you have not spent. Later purchases are final. Open Billing in your account, find the purchase, and choose Request refund. The refundable credits and the exact amount are shown before you confirm.
Why is the refundable amount lower than my balance?
Because only unspent purchased credits are refundable, and spending draws down the purchased bucket first. Credits you earned publishing sit in your balance and are yours to spend, but no money was ever paid for them, so there is none to pay back.
Your account
Signing in, signing out, and leaving, including what happens to your data.
Do I have to confirm my email address?
Yes. You cannot sign in until you do, and the signup bonus arrives when you have. If the message has not turned up, check the spam folder before asking for another one.
I have forgotten my password.
Use forgot password. The link we email is single-use and short-lived; asking for a new one invalidates the last. You can also sign in with Google or GitHub if you registered that way.
Can I have more than one account?
No. One account per person, whatever address or payment method is used for the second. Every account involved can be suspended. An exchange where one person can be several members is one where the traffic stops meaning anything.
How do I delete my account?
From your account settings, yourself. It happens immediately and cannot be undone: your sites and ads stop serving, your remaining balance is void, and your personal data is erased. The privacy policy lists exactly what is removed and the little that is kept, and why.
Still stuck
Ask us instead.
Anything this page does not answer, send it over. Questions about the exchange, your account, credits or a charge all reach the same inbox, and we answer within one working day.